Session Description: The Future of Strategic Storytelling: What Will Change and What Won’t?

Everywhere you turn within the social impact sector, it seems that communicators, marketers and fundraisers are talking about storytelling. And for good reason. Effective organizational stories have the ability not only to drive emotional connections with target audiences and donors, but also to persuade people to take action. Our sector understands the importance of stories. But we’re arguable now entering a phase of storytelling overload. As more organizations get in on the storytelling “game,” how will yours creatively break out from the pack? Are you prepared for the megatrends on the horizon? What things we should be thinking about today in order to prepare for tomorrow, that will transform how the social impact world tells stories with purpose. This session will share applied research findings from Georgetown University’s Center for Social Communication (CSIC) on the future of strategic storytelling. Learn what will change (get ready for virtual reality storytelling!), what won’t, and how you can prepare your organization for the next phase of storytelling.

CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit