The relatively young academic field of behavioral economics offers some exciting research that explains how individuals make financial decisions. This research has application for fundraisers of every discipline. In this session we will explore the importance of a donor’s experience, the role of reference points as donors make decisions and why individuals choose to sacrifice for the benefit of others.
CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit
CFP: Approved for 1 hour