Session Description: Applying the Killer Apps of Personalized Philanthropy

Blended giving begins with the idea of gift transactions coming from more than one sector of our fundraising campaign, outright and planned gifts. But it doesn’t have to end there. This session will hone in on blended giving by illustrating what can be achieved through a donor-focused full-spectrum personalized approach in contrast to gifts with a traditional transactional institutional focus on campaign goals. We will discuss examples from practice to inspire idea-generation by attendees.

CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit
CFP: Approved for 1 hour