Blended gifts are a significant priority for any charitable organization and especially play a vital role during a campaign. These types of transformational gifts enable donors to make meaningful gifts while achieving their philanthropic and financial planning goals. How do we create or shift the organizational culture to be successful in securing blended gifts? Join us as we consider the barriers to change this culture and suggest effective strategies for integrating blended gifts in major and planned giving donor asks. Katherine and Ed will demonstrate the success of embedding blended gifts in the organizational culture and show how the gift planning staff and leadership can work together to achieve this success.
CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit